Client Overview
ChartSpan is the largest Chronic Care Management (CCM) managed service provider in the U.S., delivering turnkey, fully managed care coordination programs for physician practices. By removing the administrative burden of value-based care, ChartSpan improves both practice profitability and patient health outcomes.
While the company had experienced steady growth, they recognized a major opportunity: leveraging SEO to increase monthly leads and expand their reach. With a website migration on the horizon, they needed a comprehensive strategy that would safeguard existing rankings while accelerating organic growth.
The Challenge
ChartSpan had been investing in SEO with a previous agency, but the results didn’t match the potential of the brand.
The healthcare space presents unique challenges for SEO:
- EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) is critical, and Google heavily favors .gov and highly trusted medical sites in rankings.
- Content had to be expert-driven and reviewed by subject matter experts (SMEs) to meet Google’s strict quality standards.
- A new website launch meant that any misstep could lead to lost traffic and reduced visibility.
For SEO to truly move the needle, our approach needed to be highly strategic, deeply authoritative, and executed at the highest level.
Our Strategy
ChartSpan’s SEO success relied on a multi-phase strategy that optimized their existing digital footprint while preparing for a smooth migration.
Phase 1: On-Page Optimization & Site Refinements
Before scaling, we optimized key site pages to improve visibility and align with both user intent and search best practices.
- Updated solution pages to be more user-centric and SEO-friendly
- Improved metadata & internal linking for stronger keyword targeting
- Refined page copy to better communicate ChartSpan’s expertise & value proposition
Phase 2: Content Strategy & Authority Building
With EEAT as a core priority, content had to reinforce trust, showcase expertise, and compete against high-authority medical sites.
- Launched a 2x monthly content cadence, focusing on high-value topics that wove in ChartSpan’s solutions & industry leadership
- Incorporated SME-reviewed content, ensuring every piece was factually sound and medically credible
- Aligned content strategy to attract both decision-makers and referral traffic
Phase 3: Migration Preparation & Execution
A website migration can be a high-risk event for SEO. Our job was to protect rankings, traffic, and conversions.
- Partnered with the design agency to review architecture, internal link structure, and landing pages
- Built a comprehensive redirect strategy, ensuring every high-value page retained authority post-migration
- Prepared SEO-focused content updates to drive additional growth post-launch
The Results
📈 Two consecutive years of 100%+ organic traffic growth
📈 Annual organic traffic grew from under 30K to nearly 130K users
📈 A successful site migration with zero traffic loss and immediate post-launch organic gains
📈 Higher-quality inbound leads, reinforcing SEO’s role as a revenue driver
The Takeaway
For B2B healthcare brands, SEO isn’t just about rankings—it’s about trust, visibility, and credibility. ChartSpan’s success proves that a well-executed SEO strategy can drive real business impact, from increasing leads to navigating complex website transitions without disruption.
Looking to scale your organic presence—without compromising authority or technical integrity? Let’s talk.
“Tim, Ana Kate, and the rest of the team at tiptop have been nothing but wonderful to work with from the very beginning. Their thoroughness, organization, and willingness to learn our complex business have been invaluable.
Since partnering with tiptop, we’ve witnessed substantial growth in SEO traffic, impressions, and click-through rates. Their expertise has been particularly instrumental in the successful rebuild of our website, the transition from Universal Analytics to GA4, and navigating the evolving landscape of AI and online search. We are truly grateful for their partnership!”
Leah Flair
VP of Marketing, ChartSpan
