Client Overview
Stix Golf is a direct-to-consumer brand reinventing modern golf gear—offering premium-quality clubs at a fair price. Sitting in the sweet spot between beginner sets and high-end brands, Stix fills a critical market gap for golfers looking for high-performance gear without the premium price tag.
While Stix experienced early success with Google Ads and Meta Ads, they recognized the need for a long-term, sustainable growth strategy. Their goal: increase organic visibility, expand brand awareness, and build an audience beyond brand-driven search traffic.
The Challenge
Stix was competing in a space dominated by legacy golf brands with deep-rooted authority and decades of organic visibility.
Performance marketing had been effective for conversions but wasn’t building long-term brand equity in search. To scale sustainably, Stix needed to dominate organic search results—not just for their brand name, but for high-intent, non-branded keywords.
At the start of our engagement:
- Organic traffic was under 100K annual users
- Traffic was heavily brand-dependent, limiting reach
- The blog was underperforming, bringing in just a few hundred clicks per month
- On-page optimization was lacking, with collections pages missing key ranking opportunities
To break through, we needed to execute a full-scale SEO strategy—covering on-page, off-page, and content marketing—to push Stix into the mainstream golf conversation.
Our Strategy
Winning in this space meant playing a long game—layering on-page improvements, strategic content, and off-page efforts to boost visibility, authority, and brand credibility.
Phase 1: On-Page Optimization & Technical Foundation
Before expanding reach, we had to solidify Stix’s website as an SEO powerhouse.
- Optimized collection & product pages for high-value keywords
- Refined site structure & internal linking to improve crawlability and search rankings
- Built foundational SEO elements, including metadata, schema, and URL structures
Phase 2: Content Strategy & Brand Awareness
With on-page optimizations in place, we turned our focus to content marketing—expanding reach beyond brand-aware searchers.
- Developed an SEO-driven blog strategy to target high-intent, mid-funnel queries
- Created educational content to attract golfers earlier in the buying journey
- Aligned content with product discovery, linking blog traffic to key conversion pages
Phase 3: Off-Page & Industry Authority Building
Some SEO battles can’t be won with content alone. To truly compete with legacy brands, Stix needed off-page credibility.
- Built high-value backlinks from trusted golf publications and industry sites
- Secured influencer partnerships & YouTube placements to amplify brand awareness
- Landed Stix in top industry roundups & reviews, reinforcing trust and authority
The Results
Our strategic approach led to game-changing growth:
📈 Organic traffic skyrocketed from 100K annual users to over 1 million
📈 Ranked in the top 3 for broad, non-branded terms like “golf club sets”
📈 Organic revenue increased by 40%, driving sustained business growth
📈 Earned placements in top golf media & YouTube reviews, cementing Stix as a competitive industry player
The Takeaway
For D2C brands competing with industry giants, SEO is the key to long-term visibility and trust. Stix successfully transitioned from a performance marketing-dependent strategy to a well-rounded organic growth engine—expanding brand awareness, dominating search results, and building credibility at every touchpoint.
Ready to turn organic search into a growth engine for your business? Let’s talk.
“Tim and team have been a great asset to our marketing efforts providing quality content and expertise in managing our SEO channel. We’ve leaned on his knowledge and recommendations to drive the strategy in this channel, where we’ve seen strong growth throughout our partnership.”
Zach Lillich
Head of Growth, Stix
